Feature
AI brand sentiment tracking
Updated June 2026
AI brand sentiment tracking measures whether AI assistants speak well of you when people ask. Saidly asks Claude, ChatGPT, Gemini, and Grok about the names you track, then scores each model's answer from 0 to 100, pulls a representative quote, lists the sources each cited, and follows the trend over time.
The name says it: Saidly is about what AI said. Sentiment is the core measure, scored per model and tracked month over month, not a single yes-or-no on whether you got mentioned.
What is AI brand sentiment tracking?
When a buyer asks ChatGPT "is [your brand] any good?", they get one paragraph back. That paragraph carries a tone: confident and warm, lukewarm, or skeptical. AI brand sentiment tracking is the practice of measuring that tone across the assistants people actually use, and watching it change as the web changes and the models retrain.
Saidly tracks four AI assistants, all grounded on the live web: Claude, ChatGPT, Gemini, and Grok. Each one holds its own view of you, so each gets its own score. A single blended number would hide the model that is dragging you down.
This is distinct from plain visibility. Visibility asks whether a model mentions you at all. Sentiment asks how it talks about you once it does. You can be highly visible and consistently described in negative terms, which is worse than being invisible. For the broader picture of both, see the guide to AI visibility monitoring.
What does the 0-100 sentiment score mean?
Saidly reads each model's answer about you and scores it on a 0-to-100 scale, where higher is warmer. It is a per-model reading, not a vote across models, so you can see exactly which assistant is the outlier.
- 0-39, negative
- The model leads with problems, complaints, or doubts. Worth treating as a fire, because this is what the buyer hears.
- 40-69, mixed or neutral
- The model hedges, balances pros against cons, or stays vague. Often the easiest range to move with a few clear, current sources.
- 70-100, positive
- The model recommends you, describes you in confident terms, or places you ahead of alternatives.
The absolute number matters less than its direction. A score that slips from 78 to 61 between two monthly reports is a signal that something changed in the sources the models read, and Saidly shows the change and the likely cause so you can act before it spreads to the other three models.
What is in a Saidly sentiment report?
A report is built so you can act on it, not just read a number. For each model Saidly covers, you get:
- The 0-100 sentiment score for that model, with the change since your last report.
- A representative quote pulled straight from that model's answer, so the score is grounded in the model's own words.
- Recurring themes the model keeps raising, both the flattering ones and the complaints.
- The cited sources the model relied on, so you can find and fix the page behind a wrong or stale claim.
- Share of voice against the competitors you name, so you see whether the model talks about you or about them.
You can see the shape of all this before signing up. Read a sample report, or the methodology for exactly how scoring and sources work.
How is AI sentiment different from other monitoring?
It is easy to assume an existing tool already covers this. It usually does not, because the thing being measured is different.
| Approach | What it reads | The gap |
|---|---|---|
| Social listening | Public posts and mentions on social platforms | Says nothing about what an assistant tells a buyer in a private chat |
| Review monitoring | Star ratings and review text on review sites | A model may cite a 2023 review you already fixed, and you never see which |
| SEO rank tracking | Your position in a list of blue links | Ignores the AI answer that increasingly replaces the list |
| AI sentiment (Saidly) | What Claude, ChatGPT, Gemini, and Grok actually say about you | The point: it reads the generated answer, scores its tone, and shows the source |
If you want the narrower version of this question for one assistant, see what does ChatGPT say about my brand.
How does Saidly track sentiment over time?
A single snapshot tells you where you stand today. The value is in the trend, because models drift: they retrain, swap underlying versions, and pull in new web pages. An answer that was warm in January can cool by June for reasons that have nothing to do with you.
Saidly runs on a schedule (monthly, weekly, or daily depending on plan) and also on demand whenever you want a fresh read, for example right after publishing a correction. You set custom schedules, and you can pause and reactivate whenever you like. Reports land in your inbox and your dashboard, so the history accumulates without you remembering to check.
On the Pro and Business plans, two advanced lenses sharpen the picture. The "model-only" lens shows what a model believes without the web, and the "compare" lens puts live web against model-only side by side so you can see the gap. When the live-web score is warmer than the model-only score, the internet has caught up with your improvements but the model's built-in memory has not yet.
Who tracks AI brand sentiment, and what can you track?
Saidly tracks any named entity, not just websites. That means companies, products, people (founders, execs, creators), organizations and non-profits, political campaigns, and topics. A model can be warm on your company while cool on your founder, and you want both numbers.
It fits a marketing lead watching a product launch, a founder checking how assistants describe them, an agency reporting to clients, or a comms team watching a campaign. To see how you stack up against rivals specifically, see competitor share of voice. For the practical mechanics, the FAQ covers the search modes and report cadence.
What does AI sentiment tracking cost with Saidly?
Saidly's pricing is flat and fully public: Starter at $2.99/mo, Pro at $13.99/mo, Business at $49.99/mo, plus a custom Enterprise tier. Every plan starts with a 30-day free trial and needs no credit card to begin. All four flagship assistants, including Claude and Grok, are covered from the entry plan.
For reference, several other AI monitoring tools start higher and differ in coverage (public pricing as of June 2026; check their site for the latest). Otterly.ai begins around $29/mo and tracks ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews, with Claude available by API and Grok not tracked by default. Profound, the enterprise-focused category leader, starts around $99 to $399/mo, with full Claude and Grok coverage on its custom Enterprise plan. Saidly's honest edge is naming all four consumer assistants at low, flat, public prices, leading with sentiment, emailing scheduled reports, and covering people and campaigns rather than only websites.
Start tracking your AI sentiment
You cannot fix what you cannot see. Start a free trial, name what you track, and get your first sentiment report across Claude, ChatGPT, Gemini, and Grok.
30-day free trial. No credit card to start. Saidly is built by Woodfire Digital, LLC.