AI product and brand monitoring

What is AI product brand monitoring?

AI product brand monitoring is tracking what AI assistants say about your product when a shopper asks them for advice. People used to type "best running shoes" into a search box. Now they ask ChatGPT or Gemini "what running shoes should I buy?" and act on the answer. That answer is invisible to you unless you measure it. Saidly, built by Woodfire Digital, LLC, runs those questions for you and turns the replies into a score you can watch over time.

How do I track product mentions in ChatGPT and other assistants?

Add your product as a tracked name in Saidly, choose your cadence, and let it run. On schedule, Saidly asks each of the four models about your product the way a real buyer would, then reads and scores every answer. You also get an on-demand button for the moments that matter, like a launch, a price change, or a press hit.

Each report on a product gives you:

• A per-model sentiment score from 0 to 100 for Claude, ChatGPT, Gemini, and Grok, so you can see if one assistant is warmer or colder than the rest.
• A representative quote per model, the actual sentence the AI used to describe your product.
• Recurring themes across the answers, both the praise and the objections that keep coming up.
• The sources each model cited, so you know which pages, reviews, and threads are shaping the answer.
• Your share of voice against competitors when a buyer asks for options in your category.

Which AI models does Saidly check?

Saidly checks the four flagship consumer assistants people actually use to look things up: Claude, ChatGPT, Gemini, and Grok. All four answer with live web search on, so the report matches what a shopper sees today, not a stale snapshot. Each report names which models answered, so you always know what the score is built on.

What does a product visibility report measure?

Three things buyers care about, in plain terms:

Sentiment

Is the AI positive, neutral, or negative about your product? Saidly rates each model's full answer and rolls it into a single 0 to 100 score per model, plus the week-over-week change.

Themes and quotes

What is the AI actually saying? You get the recurring themes (battery life, support, pricing, whatever the models fixate on) and a representative quote per model in its own words.

Share of voice

When a shopper asks for "the best [your category]," how often does your product come up versus competitors, and in what order? Share of voice turns that into a number you can track.

Want the deeper mechanics? The AI visibility monitoring guide walks through scoring and sources, and competitor share of voice covers the head-to-head view. For a worked example of how the AI describes a brand, see what ChatGPT says about my brand.

How is this different from social listening or SEO tools?

Social listening tracks what people post on social platforms. SEO tools track where you rank in a search engine. AI brand monitoring tracks what the assistant tells a buyer directly, which is increasingly the only thing the buyer reads. The three measure different surfaces.

For a primer on the underlying idea, see AI brand sentiment.

How much does it cost?

Saidly is flat public pricing with no quote-gating: Starter $2.99/mo, Pro $13.99/mo, Business $49.99/mo, plus a custom Enterprise tier. The 30-day free trial needs no credit card. Pro and Business unlock two advanced lenses: model-only, what the model believes about your product without the web, and compare, which shows the gap between that built-in view and the live web. The gap tells you whether a launch or a campaign has reached the models yet.

How do scheduled product reports work?

Pick monthly, weekly, or daily depending on your plan, and set a custom schedule that fits your release cadence. Reports land in your inbox and stay in your dashboard. You can pause a name and reactivate it later, for example pausing between launches and turning it back on when a new SKU ships. Common questions are answered in the FAQ, and you can preview the format in the sample report.