Blog
Writing on AI visibility
Plain-English pieces on how the four big AI models (Claude, ChatGPT, Gemini, and Grok) read your brand, why they disagree, and how to measure where you stand. No hype, real sources.
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AI visibility · November 2026Can you block AI training and still appear in AI answers?
Bing now splits AI training from AI answers. On Google, one setting covers both Gemini training and Gemini answers. What to set on each.
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AI visibility · October 2026Does schema markup help AI cite your site?
Ahrefs compared 1,885 pages that added schema with 4,000 that did not. What it found for AI Overviews, AI Mode and ChatGPT, and what Google says.
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AI visibility · October 2026Why AI cites your site but never names your brand
A Semrush study found 61.7% of AI citations linked a site without naming the brand. What a ghost citation is, how ChatGPT and Gemini differ, and how to check yours.
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AI visibility · October 2026How to get your site cited in AI answers
Let the search crawlers in, then write passages worth quoting. What OpenAI, Anthropic and Google say, and what one study found about the pages that shape an answer.
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AI visibility · August 2026ChatGPT recommended a deodorant brand that does not exist
A marketer built a fake deodorant brand in about an hour. Three weeks later ChatGPT was naming it to shoppers. What the experiment shows, what the research says, and why somebody has to read the answers.
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AI visibility · July 2026Why Claude, ChatGPT, Gemini, and Grok disagree about you
Ask all four the same question about your brand and you get four different answers. Here are the five reasons that happens, from training data to live search to plain randomness.
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