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Writing on AI visibility

Plain-English pieces on how the four big AI models (Claude, ChatGPT, Gemini, and Grok) read your brand, why they disagree, and how to measure where you stand. No hype, real sources.

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  AI visibility · August 2026

  ChatGPT recommended a deodorant brand that does not exist

  A marketer built a fake deodorant brand in about an hour. Three weeks later ChatGPT was naming it to shoppers. What the experiment shows, what the research says, and why somebody has to read the answers.

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  AI visibility · July 2026

  Why Claude, ChatGPT, Gemini, and Grok disagree about you

  Ask all four the same question about your brand and you get four different answers. Here are the five reasons that happens, from training data to live search to plain randomness.

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